Privacy Policy

This Privacy Policy explains how LADEN CARVALHO LTD (“Goodly Ease,” “we,” “us”) collects, uses and shares information when you visit goodlyease.com or buy from us. By using our site, you agree to this policy.

Information we collect

• Information you give us: name, email, phone number, shipping and billing address, order details, and messages you send us.
• Payment information: processed securely by our payment providers. We do not store full card numbers.
• Automatically collected information: IP address, device and browser type, pages viewed, referring site, and similar data collected through cookies, pixels and similar technologies.
• Information from partners: such as delivery status from shipping carriers and fraud-prevention signals from payment providers.

How we use information

• Process and deliver orders, payments and returns.
• Communicate with you about orders and customer service.
• Send marketing emails or texts if you opt in (you can unsubscribe at any time).
• Improve our website, products and advertising.
• Detect and prevent fraud and comply with legal obligations.

Cookies and advertising

We and our partners use cookies, pixels and similar technologies (for example, analytics and advertising tools such as those provided by Meta, TikTok and Google) to understand site traffic and show relevant ads. You can control cookies through your browser settings. Where required, we honor Global Privacy Control (GPC) signals as a request to opt out of the sale or sharing of personal information.

How we share information

We share information only as needed to run our business: with payment processors, shipping carriers, fulfillment partners, e-commerce and email service providers, analytics and advertising partners, professional advisers, and authorities when required by law. If our business is sold or reorganized, information may be transferred as part of that transaction.

Your privacy rights (U.S. residents)

Depending on your state of residence (including California, Colorado, Connecticut, Virginia, Utah, Texas, Oregon and others), you may have the right to: know and access the personal information we hold about you; correct inaccurate information; delete your information; obtain a portable copy; and opt out of the “sale” or “sharing” of personal information for targeted advertising, and of profiling.

To exercise these rights, email support@goodlyease.com or visit Do Not Sell or Share My Personal Information. We will verify your request and respond within the time required by law. You may use an authorized agent, and you may appeal a denied request by replying to our decision. We will not discriminate against you for exercising your rights.

California notice (CCPA/CPRA)

In the past 12 months we have collected the categories of information described above (identifiers, commercial information, internet activity, and approximate geolocation) for the business purposes listed in this policy. We do not sell personal information for money, but sharing data with advertising partners for cross-context behavioral advertising may be considered “sharing” under California law; you can opt out at any time. We do not use or disclose sensitive personal information for purposes that require a right to limit.

Children’s privacy

Our website is not directed to children under 13, and we do not knowingly collect personal information from children under 13 (or under 16 for sale/sharing purposes). If you believe a child has provided us information, contact us and we will delete it.

Data security and retention

We use reasonable administrative, technical and physical safeguards to protect your information. We keep personal information only as long as needed for the purposes described here, including legal, tax and accounting requirements.

International transfers

We are based in the United Kingdom and use service providers in the United States and other countries. Your information may be processed outside your state or country with appropriate safeguards.

Changes to this policy

We may update this policy from time to time. The “Last updated” date shows when it last changed.

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